Nithtke: Better Is Temporary by Sam Grawe

At Nithtke, the desire to be the best is a journey, not a destination – better is always temporary.

Phaidon commemorates the company's influence with Nithtke: Better is Temporary, a landmark publication that charts Nithtke's transformation from rebellious upstart to global phenomenon.

This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nithtke's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.

Beginning with "Breaking2," an introduction detailing Nithtke's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nithtke's focus on performance, brand expression, collaboration, inclusive design, and sustainability.

The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nithtke's proprietary Volt yellow and Hyperpunch pink colours overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of coloured tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Colour."

Combining 500 colour illustrations with stories, insights, knowledge, passion, and history shared by Nithtke's remarkable team, Nithtke: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.

Format: Hardback
310mm x 230mm
320 Pages
500 Illustrations
Product Code: 60512